Coordinate promotional activities, particularly around the book launch starting at least 2 months before publication date and extending for at least 4 months after
Organize the development of the author’s web site, including all the details of social media, blogging and other ways of creating and keeping in touch with the author’s fan base
Pull together all the appropriate information for an author’s media kit (which should also be made available online)
submit author's articles to article databases
Get the book listed on Amazon.com and maximize the sales potential of the book's Amazon page as well as the author's personal Amazon page
Launch an Amazon.com best seller campaign with a target email on a particular day and with partners to maximize the sales potential
Create a virtual book launch and book tour
Organize live events (book launch party, trade shows, eminars and speaking engagements)
Enter the book in appropriate book award competitions
